Deploys that are boring on purpose.
Infrastructure defined in code, a pipeline that runs on every commit, and alerting that tells you something is wrong before a customer does.
- Every commit
- tests, build, deploy
- In code
- infrastructure, in your repository
- One command
- rollback, already rehearsed
Who this is for
You probably need this if…
01
Deploying is an event
It happens on a Friday afternoon, somebody stays late for it, and everyone holds their breath. It ought to be a Tuesday and it ought to be dull.
02
You find out from a customer
The first sign of an outage is an email. Either there is no alerting, or there is and it fires so often that nobody reads it any more.
03
The cloud bill grew and nobody knows why
It went up forty per cent over two quarters and no one in the company can point at the line responsible for it.
What this covers
The work, in detail.
7 capabilities
01
Deployment & hosting
AWS, Vercel and Cloudflare, chosen for what you are actually running rather than for what we happen to enjoy configuring.
02
Infrastructure as code
Environments defined in a repository that you own, so that staging and production cannot quietly diverge over a year.
03
CI/CD pipelines
Typecheck, tests, build and deploy on every commit, with a red pipeline blocking the merge rather than just embarrassing somebody.
04
Containers & orchestration
Docker where it earns its keep, and orchestration only when the workload genuinely needs it rather than because it looks serious.
05
Observability
Structured logs, traces and dashboards that answer “is it slow, and where” without anybody having to open a debugger.
06
Alerting & on-call
Alerts tied to what a user is experiencing, routed to a named person, with a runbook attached to each one.
07
Cost & performance tuning
Reading the bill line by line and fixing the three things generating most of it, which is rarely the three things people assume.
How we approach it
Positions we actually hold.
Opinions cost something to have. These are the ones we would argue for on your project, including where they make the work slower.
01
If it is not in the repository it does not exist
Console clicks are invisible and unrepeatable. Infrastructure lives in code so that it can be reviewed, reverted and rebuilt by somebody else.
02
Alert on symptoms, not causes
Page somebody when checkout is failing, not when CPU hits eighty per cent. One of those matters to a customer and the other might be perfectly normal.
03
Rehearse the rollback
A rollback path that has never been run is a hope rather than a plan. We test it during the engagement so that it works during an incident.
04
Right-size before you scale
Most performance problems are a missing index or an N+1 query, not a shortage of servers. Bigger instances are the expensive way to avoid reading a query plan.
Technology
What we work with.
Defaults, not requirements. If you already run something else and have a team who knows it, we work in yours.
- Hosting
- AWS, Vercel, Cloudflare, Fly.io
- Infrastructure
- Terraform, SST, Docker, Kubernetes where the workload needs it
- CI/CD
- GitHub Actions, preview environments
- Observability
- OpenTelemetry, Sentry, structured logging
Where this shows up in delivery
- Every project deploys through the same pipeline, which is precisely why it is not allowed to be fragile.
- Sill ships with environment parity, preview deploys and structured logging configured from the first commit.
- Cost tuning is part of a managed retainer rather than a separate upsell when the bill gets noticed.
Bought as part of
Legacy Modernisation
Fixed-price project
Cloud & DevOps
Fixed-price project
Managed Support
Monthly retainer
This practice is never sold on its own. It is quoted inside one of the engagements above, as part of a single number.
Proof
Where we have actually done this.
Projects we designed, shipped and wrote up. Each one names the decision that was genuinely hard to get right.
Questions
What people ask about cloud & delivery.
- Do we have to move to a different cloud?
- No. If you are on AWS and your team knows AWS, staying there is worth more than any efficiency we would gain by moving you somewhere we prefer.
- Can you set this up and then hand it over?
- Yes. Infrastructure code, runbooks and a walkthrough with your team are all deliverables. Plenty of clients take it in-house after handover and that is a perfectly good outcome.
- What about rules on where our data lives?
- Region pinning is a configuration decision we make in week one. Tell us the constraint and it gets designed in rather than retrofitted after somebody in legal asks.
- How do you handle secrets?
- In your secret manager, never in the repository, using scoped credentials that we hand back at the end of the engagement.
Related reading
Written on this, by us.
Cloud & Security · 7 min read
Your Cloud Bill Went Up Forty Per Cent and Nobody Knows Why
Cloud spend rarely grows because of one decision. It grows because of a dozen small ones nobody wrote down. Here is how to find them, in order of how much they are costing you.
Cloud & Security · 7 min read
What SOC 2 Actually Asks For, and What No Engineering Firm Can Sell You
A customer sends a security questionnaire and suddenly compliance is urgent. Here is what the controls actually are, and where the line sits between preparation and certification.
How We Work · 6 min read
The Test Suite That Earns Its Keep
Coverage percentage is easy to raise and easy to game. Here is where tests actually pay for themselves, and why nobody on your team wants to deploy on a Friday.
Tell us what you’re trying to build.
Describe the problem in your own words. We’ll come back within one business day with a scope, a number and a date.
Phone
+1 (407) 796-2376Reply time
One business day, from an engineer
Based in
Orlando, Florida · serving the United States
What happens next
- A reply within one business day, from an engineer
- A thirty-minute call, with no qualifying call before it
- A written scope and a fixed number, if it fits